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	<title>Ember Burning</title>
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	<link>http://www.emberburning.com</link>
	<description>The Marketing Platform</description>
	<lastBuildDate>Sun, 20 May 2012 05:52:01 +0000</lastBuildDate>
	<language>en</language>
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		<title>Viral Marketing Book Sales</title>
		<link>http://www.emberburning.com/136/viral-marketing-book-sales</link>
		<comments>http://www.emberburning.com/136/viral-marketing-book-sales#comments</comments>
		<pubDate>Sun, 20 May 2012 05:52:01 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Marketing Platform]]></category>
		<category><![CDATA[Book]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://www.emberburning.com/136/viral-marketing-book-sales</guid>
		<description><![CDATA[Viral Marketing Book Sales The definition of viral marketing is to send a message to people that they will feel is worthy of being passed on. The idea is that it will multiply as it is passed along, reaching many &#8230; <a href="http://www.emberburning.com/136/viral-marketing-book-sales">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><strong> Viral Marketing Book Sales </strong></p>
<p style="margin-bottom: 0cm; text-align: justify;">The definition of viral marketing is to send a message to people that they will feel is worthy of being passed on. The idea is that it will multiply as it is passed along, reaching many times the number of people that it was originally sent to. This principle would be called word of mouth in the physical world, but for internet applications it has attracted the name viral marketing.</p>
<p style="margin-bottom: 0cm; text-align: justify;"><b>Viral marketing book</b> sales is one of the most common ways that this form of marketing strategy is used. Let’s say you get an email that is selling an eBook. Normally, you would probably delete the email and go on. However, this email says that you get something free. Now it has your attention and you may just click on the link to see what this free something is. Now this strategy can be used in either an honest or dishonest way. Never use it in the dishonest way, which is promising what you have no intention of delivering. This is called spam or a scam, and it ruins this strategy for everyone who is honest. If you use the honest method, then when the person clicks to your website they will find a free download of the first chapter of your book or some other item that they may have an interest in that really is free. They might be a little more inclined to purchase your book, and more inclined to forward your email to others.</p>
<p style="margin-bottom: 0cm; text-align: justify;">If you want to learn the right way to use viral marketing to boost your business, then there actually is a <b>viral marketing book</b> (eBook) that can help you do just that; in an honest an truthful way. It gets harder and harder to compete in business today, and every business needs a comprehensive strategy to create opportunities in the marketing advantages offered by the internet.</p>
<p style="margin-bottom: 0cm; text-align: justify;">You will learn how to utilize all of the available social media sites and how to develop an internet marketing plan tailor made for your business. You will use social media such as Facebook, Twitter, LinkedIn, and learn how to use blogs, photo sharing and YouTube to accomplish your marketing goals. You will learn which markets and which demographics to target for maximum return, and how to maximize the potential benefits of a social media marketing plan.</p>
<p style="margin-bottom: 0cm; text-align: justify;">This is an authoritative source on social marketing techniques and you will have access to the most successful concepts of advertising in today’s competitive market. Learn how to grow your business while using the least amount of revenue for advertising.</p>
<p style="margin-bottom: 0cm; text-align: justify;">This viral marketing book provides you with a step-by-step way to achieve your business goals, while remaining true to the principles of fair trade. It is easy to understand and implement; you will not need a college degree to benefit from this information.</p>
<p style="margin-bottom: 0cm; text-align: justify;">Today, it is true that internet marketing has already far out-paced television as the major medium for advertising and business; why should yours be any different? Just visit the website at <a rel="nofollow" href="http://www.newcontactsport.com/" target="_blank">http://www.newcontactsport.com/</a> and see what all the excitement is about.</p>
<div>
<p>If you are looking for <a rel="nofollow" href="http://www.newcontactsport.com/" title="Viral Marketing Book">viral marketing book</a>, check out the book named Sales 3dot0™ &#8211; The New Contact Sport which will help you learn about all aspects of marketing. Visit Newcontactsport.com for more details.</p>
</div>
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		<title>Sales Marketing Jobs &#8211; Myths About Sales Marketing</title>
		<link>http://www.emberburning.com/135/sales-marketing-jobs-myths-about-sales-marketing-2</link>
		<comments>http://www.emberburning.com/135/sales-marketing-jobs-myths-about-sales-marketing-2#comments</comments>
		<pubDate>Tue, 15 May 2012 05:52:01 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Marketing Platform]]></category>
		<category><![CDATA[About]]></category>
		<category><![CDATA[Jobs.]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Myths]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.emberburning.com/135/sales-marketing-jobs-myths-about-sales-marketing-2</guid>
		<description><![CDATA[Sales Marketing Jobs &#8211; Myths About Sales Marketing The top jobs today are related to sales, marketing, advertising and public relations. All over the world, businesses are going ga-ga over the same; recently, latest business development models have seen sales &#8230; <a href="http://www.emberburning.com/135/sales-marketing-jobs-myths-about-sales-marketing-2">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><strong> Sales Marketing Jobs &#8211; Myths About Sales Marketing </strong><br />
 The top jobs today are related to sales, marketing, advertising and public relations. All over the world, businesses are going ga-ga over the same; recently, latest business development models have seen sales and marketing being clubbed together to push sales. This demands the article to first give a good definition of the same.<br />
What is Sales Marketing?</p>
<p>Marketing as we all know is strategies developed by companies, businesses to predict and convince people to buy their products. It is the sales volume in the end which defines the effectiveness of the marketing strategy. Since it was difficult for some sales driven firms to make the specialty areas work separately, they decided to club both of them to give optimum results. This was the inception of sales marketing. Sales marketing targets to build a customer base rather than people who buy only once.</p>
<p>This area of specialization is riddled with myths and paradoxes than actual true facts. Here are some top myths regarding sales marketing which have been busted here:</p>
<p>Top Myth about Sales Marketing #1: An Aggressive Sales Push is all I Need!</p>
<p>Most of the sales marketing is carried forward with the help of internet. It is the internet which has become the marketplace of the present and the future. Websites promoting products employ an aggressive marketing strategy that will go all out to sell the customer a thing. And soon after the sale is completed, they forget about the customer and the product! This is an attitude that you should never allow to come in way of your business. Customers who liked your product will come back to you on the support of the after sales service that they get.</p>
<p>It is the relation that you develop with your customers that will define your sales marketing strategy and the results you reap from it.</p>
<p>Top Myth about Sales Marketing #2: Sales and Marketing? Not my cup of tea!</p>
<p>Most people around the place would like to believe that when sales and marketing are combined together, it completely goes beyond their reach that is in terms of handling things. Now consider this if it was such a difficult task, how could other people rake in dollars out of the promotional strategy? It is your positive attitude that goes beyond to help you make money out of the same.</p>
<p>Top Myth about Sales Marketing #3: SEM and SEO development is not related to sales marketing</p>
<p>Since most of the businesses have gone online in the past decade, it has only become increasingly important to optimize the search engine results to give your business a much needed boost. This came to be known as search engine optimization and further on, search engine marketing. The application of SEM in sales marketing is huge. It is here that you make advances in your business by taking it online and benefitting from the SERPs to give your business exposure. This can be of course achieved by proper SEO of the website.</p>
<p>Product development and promotion have a new strategy and future with sales marketing! </p>
<div>
<p>
To learn more about finding <a rel="nofollow" rel="nofollow" href="http://www.marketingcrossing.com/lcjobtypelisting.php">sales marketing jobs</a>, please visit <a rel="nofollow" rel="nofollow" href="http://www.marketingcrossing.com/lcjobtypelisting.php">http://www.marketingcrossing.com/lcjobtypelisting.php</a> and sign up for a FREE trial to gain access to ALL of the many exclusive job listings we offer in the marketing profession. Silas Reed, Writer for MarketingCrossing, writes articles that inform and teach about different marketing job profiles.</p>
</div>
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		<title>STUDY AS PROFESSIONALS</title>
		<link>http://www.emberburning.com/133/study-as-professionals</link>
		<comments>http://www.emberburning.com/133/study-as-professionals#comments</comments>
		<pubDate>Mon, 14 May 2012 01:07:18 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Reviews]]></category>

		<guid isPermaLink="false">http://www.emberburning.com/?p=133</guid>
		<description><![CDATA[Being mediocre is not challenging. Therefore, you need to challenge yourself to be professionals in your field of study. If you are interested in services marketing, then be a professional. It is natural that every human will do many things &#8230; <a href="http://www.emberburning.com/133/study-as-professionals">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Being mediocre is not challenging. Therefore, you need to challenge yourself to be professionals in your field of study. If you are interested in <a href="http://www.hingemarketing.com/">services marketing</a>, then be a professional. It is natural that every human will do many things as they have a great interest and passion on it. You may be interested in that sub field of marketing as you are encouraged to learn more about business services, hospitality services, and marketing. Moreover, you can be professionals by following these two steps.</p>
<p>The first step is finding the role model. You may have an idol and you are willing to be just like her/him. If you want to be a professional person dealing with strategy development or marketing development, you may put a role model for yourself. Then, you can imitate the way how he/she manages into a top position. You can learn from him/her. Therefore, you can take every opportunity or chance to get more experience to get the equal level like your role model.</p>
<p>The second step is getting an appropriate education. If you want to learn more about <a href="http://www.hingemarketing.com/industries/consulting_outsourced_services/">marketing consulting services</a>, you can take programs or courses that relate to that field. You can go to college, university, or even take an online learning. If you are a busy person, then you can be an online student. You can study much deeper about the revolution of service marketing. In addition, you will also learn about the right strategy and its implementation as well as how to handle your clients.</p>
<p>In general, to become a professional may need a lot of hard work. If you want to be a professional in that field of study, you need to fight for it. Therefore, you need to get a strong foundation or motivation to make you always stand up pursuing your dream to become true.</p>
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		<title>Best Video Production Company for Your Commercial Campaign</title>
		<link>http://www.emberburning.com/131/best-video-production-company-for-your-commercial-campaign</link>
		<comments>http://www.emberburning.com/131/best-video-production-company-for-your-commercial-campaign#comments</comments>
		<pubDate>Thu, 10 May 2012 12:46:45 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Reviews]]></category>

		<guid isPermaLink="false">http://www.emberburning.com/?p=131</guid>
		<description><![CDATA[You’d better make sure that you have found the best New York video production company to cater all of your business purposes. If you are planning to have a big campaign for your newest product, and this big thing involves &#8230; <a href="http://www.emberburning.com/131/best-video-production-company-for-your-commercial-campaign">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>You’d better make sure that you have found the best <a href="http://www.auroracoast.com/">New York video production</a> company to cater all of your business purposes. If you are planning to have a big campaign for your newest product, and this big thing involves making a series of product commercials on TV, then you sure are going to need lots and even lots more of hands. Therefore, you need to know whether your partner company for your TV commercials could really professionally help you with the film production, while you are the other jobs needed to get done for your big campaign.</p>
<p>&nbsp;</p>
<p>You certainly have noticed that making even a single movie, regardless of being a commercial or independent, does involve lots of complicated things and processes. Not to say that you are making a series of commercials for your own product campaign. Thus, make sure that your <a href="http://www.video-production-newyork.com/">video production New York</a> partner company could keep all the tracks, do all the plans accordingly, and most importantly, manage to execute the production within time and within budget. With, at least, the movie part of your campaign has been handled by more than capable hands to make the commercial series perfect, you can better concentrate on another aspects of your product campaigns such as deciding the time release, planning for the target results, and alike.</p>
<p>&nbsp;</p>
<p>Of course, this necessitate that your <a href="http://www.video-production-newyork.com/">video production NYC</a> partner company is itself capable of proving that they have what it gets to make such a series for your campaign. Your partner must show that they do have all the basic foundations, including those of the talents and performances, which have all been approved by their own previous clients. Therefore, finding such a client report or testimonial could help you in deciding that your partner company is indeed the next best hands you need for your own campaign.</p>
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		<title>Where to Acquire for Competitive Benchmarking</title>
		<link>http://www.emberburning.com/129/where-to-acquire-for-competitive-benchmarking</link>
		<comments>http://www.emberburning.com/129/where-to-acquire-for-competitive-benchmarking#comments</comments>
		<pubDate>Tue, 08 May 2012 03:30:42 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Reviews]]></category>

		<guid isPermaLink="false">http://www.emberburning.com/?p=129</guid>
		<description><![CDATA[When it comes to small sized and medium scale businesses and enterprise, stake holders need to be extremely careful in entering the market. This is so as there needs to be a thorough understanding as to where the company stands &#8230; <a href="http://www.emberburning.com/129/where-to-acquire-for-competitive-benchmarking">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>When it comes to small sized and medium scale businesses and enterprise, stake holders need to be extremely careful in entering the market. This is so as there needs to be a thorough understanding as to where the company stands and where it is headed to. But this is not complete without the understanding of what barriers are to be faced in the path ahead. If you happen to be in this very delicate phase, it wouldn’t hurt to refer to a third party for a full scale analysis. They are the people responsible for reading the loopholes you missed out. In these cases the more you know, the better for you.</p>
<p>Through <strong><a href="http://www.hanoverresearch.com/global-research-services/competitive-benchmarking-analysis/" target="_blank">competitive benchmarking</a> </strong>your company is provided the chance to improve the gaps that lie unseen within your company and most of all head towards the initial goal your company was established in. The team consists of the best people to provide a thorough service upon this. As has been proven by many out there, the service has resulted very satisfyingly and to this point many companies have found the path towards a successful sales as an established actor. It takes time to reach this point but better fully equipped than taking a chance unarmed.</p>
<p>If you wish to know more the easiest way to reach them is through call. They will be happy to take your call and assist you through options of analysis that are possible in your situation. But if mailing them your inquiries you find better, don’t hesitate to do so. The team will be more than happy to make sure that you are assisted perfectly during and even after the applied consultation sessions. Your satisfaction means a lot to them. With a fixed rate, you can prevent the annoying extra charge payments at the end. They know best how to meet your standards!</p>
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		<title>Affiliate Marketing Sales</title>
		<link>http://www.emberburning.com/128/affiliate-marketing-sales-2</link>
		<comments>http://www.emberburning.com/128/affiliate-marketing-sales-2#comments</comments>
		<pubDate>Tue, 08 May 2012 03:30:16 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Marketing Platform]]></category>
		<category><![CDATA[Affiliate]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.emberburning.com/128/affiliate-marketing-sales-2</guid>
		<description><![CDATA[Affiliate Marketing Sales Start by thinking long term. In order to succeed you should always think long-term. Especially when it involves the internet. Like I always tell people you need to see the macro not the micro. Next you always &#8230; <a href="http://www.emberburning.com/128/affiliate-marketing-sales-2">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><strong> Affiliate Marketing Sales </strong></p>
<p>Start by thinking long term. In order to succeed you should always think long-term. Especially when it involves the internet. Like I always tell people you need to see the macro not the micro.</p>
<p>Next you always want to over deliver with your content. Keep in mind content is king on the internet. Help solve problems, explain the solutions. If you have time try responding to the e-mails, that boosted my sales.</p>
<p>You might even try chatting through an instant messenger interface. Customers love to know they are dealing with a real person. And then you add to that by being a real person who responds. Go one better put your cell number on your web page. If cost is an issue in the early going try using a program called skype. The interaction with customers will increase sales, I guarantee it.</p>
<p>Here is one that seems really obvious to me, but you would be surprised. </p>
<p>Don&#8217;t promote products that are less than satisfying. Make sure they deliver on the promise. Ruining the relationship you spent time building is a big no-no.</p>
<p>Always write in the one on one friend to friend perspective. Don&#8217;t you always buy stuff from your friends if they can fill your needs? Besides, people have a hard time buying from an untrustworthy stranger.<br />
Remember, potential customers don&#8217;t know you and they don&#8217;t trust you. Add the fact that they&#8217;re probably searching for information and not ready to buy, you have to step very carefully.</p>
<p>I know in the beginning these things seem hard. They really aren&#8217;t though. Just make sure you have good content and stay current. The extra effort will shine through and with some time it will become much easier.</p>
<div>
<p>Want to learn affiliate marketing for free? Did you know you really can <a rel="nofollow" target="_new" href="http://www.carsonkoziol.com/how-to-affiliate-market/">start with nothing?</a> Take a look and get started today, you wont be disappointed!</p>
</div>
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		<title>How Giving Will Increase Network Marketing Sales</title>
		<link>http://www.emberburning.com/126/how-giving-will-increase-network-marketing-sales</link>
		<comments>http://www.emberburning.com/126/how-giving-will-increase-network-marketing-sales#comments</comments>
		<pubDate>Tue, 10 Apr 2012 05:52:02 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Marketing Platform]]></category>
		<category><![CDATA[Giving]]></category>
		<category><![CDATA[Increase]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Network]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.emberburning.com/126/how-giving-will-increase-network-marketing-sales</guid>
		<description><![CDATA[How Giving Will Increase Network Marketing Sales Everyone has heard the phrase, it is better to give than to receive. The same holds true when building a network marketing business- well, almost. In this industry, it is better to give &#8230; <a href="http://www.emberburning.com/126/how-giving-will-increase-network-marketing-sales">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><strong> How Giving Will Increase Network Marketing Sales </strong><br />
 Everyone has heard the phrase, it is better to give than to receive. The same holds true when building a network marketing business- well, almost. In this industry, it is better to give and consequently you will receive an increase in network marketing sales.</p>
<p>So how does this work? Network marketing, like all sales, is a people business. You want to increase your odds of people doing business with you. Most people will do business with you because they know, like and trust you. People will join your enterprise because they view you as a leader and because it is clear that you care about others. Your customers and prospects buy you, more so than the product that your network marketing company provides. Being a giver and loving it is a surefire way to increase your number of prospects and sales.</p>
<p>Give to the people in your local community. Give to others because you want to assist them and you enjoy it, not because you want them to join your team. And eventually, they will join your team or refer others to do so. They will see you as a knowledgeable person, a leader, someone they can learn from or want to work with. Find something of value that you can offer others as you network within your community. It could be anything you choose, or anything that is important to you. You may choose to offer an e-newsletter, or a helpful book, or free tickets to an upcoming event. It is even better if you avoid the aggressive sales tactics and give something that is not specifically related to your business.</p>
<p>Give to the people on your network marketing team that you build. Give them tools to build and sustain their own team- tools to be independent in their enterprise. Share with them your knowledge and business tips. Motivate your team to maintain diligence and persistence with their daily business activities and mental fortitude. Give them your strength when they are feeling frustrated and weak.</p>
<p>Give within your network marketing company community. You can give your time by volunteering to assist at company events. If you are new to the business, you may not have anything more to offer but your time. Come to the events early and stay late to help out. The leaders within your company will notice this. You will have a chance to get to know them. They will be more likely to help you build your enterprise because they see you giving back to the community. They will be able to genuinely speak highly of you to your guests that you bring to events- helping you close more sales.</p>
<p>People are drawn to and love to follow genuine and generous leaders. Become that person and your business and lifestyle will transform. The more you give, the more you receive. It is a law of the universe. Build the habit of giving to others and watch your network marketing sales grow. </p>
<div>
<p><a rel="nofollow" rel="nofollow" href="http://www.thesuperiorplan.com/">Click here</a> to hear the story of how a failed network marketer began using an online marketing system to start earning ,000 per month.</p>
</div>
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		<title>Blogspot Marketing &#8211; Improve Affiliate Sales</title>
		<link>http://www.emberburning.com/125/blogspot-marketing-improve-affiliate-sales</link>
		<comments>http://www.emberburning.com/125/blogspot-marketing-improve-affiliate-sales#comments</comments>
		<pubDate>Thu, 05 Apr 2012 05:52:02 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Marketing Platform]]></category>
		<category><![CDATA[Affiliate]]></category>
		<category><![CDATA[Blogspot]]></category>
		<category><![CDATA[Improve]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.emberburning.com/125/blogspot-marketing-improve-affiliate-sales</guid>
		<description><![CDATA[Blogspot Marketing &#8211; Improve Affiliate Sales Many affiliate marketers have already used Blogspot marketing to make it big in the affiliate marketing world. Blogspot, commonly known as Blogger, is Google&#8217;s own blogging platform that allows you to create an unlimited &#8230; <a href="http://www.emberburning.com/125/blogspot-marketing-improve-affiliate-sales">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><strong> Blogspot Marketing &#8211; Improve Affiliate Sales </strong></p>
<p>Many affiliate marketers have already used Blogspot marketing to make it big in the affiliate marketing world. Blogspot, commonly known as Blogger, is Google&#8217;s own blogging platform that allows you to create an unlimited number of blogs absolutely free. You can use these blogs for many things, including marketing your affiliate products.</p>
<p>Blogspot marketing is a very effective marketing method that can be used in one of two ways. The most effective is to use it in to help direct visitors to your main website, where you sell the affiliate product. The second method is to simply use the blog itself to sell the affiliate product.</p>
<p>Whichever method you choose, remember that in order to create a successful marketing strategy with a blog, you will need to do some research on keywords, content, and your visitors.</p>
<p>Create a blog that is relevant to the site you are promoting, or the product in which you are selling. </p>
<p>All of the content you post to this blog should also be relevant to the product that you are promoting. This will help to direct targeted traffic so that you are able to make the best possible sales off of the affiliate product you are marketing.</p>
<p>Make sure that you update the content of your site often, so that you attract more visitors, move up in search engine rankings, and keep existing visitors coming back to read the new content you have to offer. Your goal here is to increase the popularity of your blog.</p>
<p>Effective Blogspot marketing consists of being very aware of what your visitors want, and then providing that to them. You can easily increase your affiliate sales by quite a bit when you use a blog to either help direct them to your main site, or promote your products directly.</p>
<div>
<p>Aaron Lam is a <a rel="nofollow" target="_new" href="http://www.aaron-lam.com/">make money from home online</a> expert and the director of Aaron-lam.com. Aaron Lam provides honest information and advice on things like <a rel="nofollow" target="_new" href="http://www.aaron-lam.com/blogspot-marketing-can-help-you-realize-profits">blogspot marketing</a> and much more. Check out his website today!</p>
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		<title>Bridging the Sales-Marketing Gap</title>
		<link>http://www.emberburning.com/124/bridging-the-sales-marketing-gap</link>
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		<pubDate>Sun, 01 Apr 2012 05:52:01 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Marketing Platform]]></category>
		<category><![CDATA[Bridging]]></category>
		<category><![CDATA[SalesMarketing]]></category>

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		<description><![CDATA[Bridging the Sales-Marketing Gap Every company which has marketing and sales departments has at some point witnessed the famous – sales and marketing fight and blame game – more commonly known as the sales and marketing misalignment. One of the &#8230; <a href="http://www.emberburning.com/124/bridging-the-sales-marketing-gap">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><strong> Bridging the Sales-Marketing Gap </strong></p>
<p style="text-align: justify;">Every company which has marketing and sales departments has at some point witnessed the famous – sales and marketing fight and blame game – more commonly known as the sales and marketing misalignment.</p>
<p dir="ltr" style="text-align: justify;">One of the most significant reasons for the sales and marketing divide is the difference in objectives and their measurement of success in closing the sales deal. In a B2B set up these differences are more glaring as compared to a B2C company.</p>
<p dir="ltr" style="text-align: justify;">In B2C, both marketing and sales are measured by the sales and market share the company enjoys for its products. In such a scenario, marketing invariably assumes the role of assisting sales and propelling the company’s revenue share in the marketplace.</p>
<p dir="ltr" style="text-align: justify;">However, in most B2B companies, the primary objective of marketing is to generate quality business leads and of sales to convert these into closed deals. </p>
<p>Both these departments are also measured based on the number of leads generated and the number of sales closed, respectively.</p>
<p dir="ltr" style="text-align: justify;">In reality the role of marketing in a B2B company is relationship building and that of sales to use this relationship and help prospects make a rational buying decision based on business value offered by the company’s solutions.</p>
<p dir="ltr" style="text-align: justify;">Irrespective of how companies want to position their marketing and sales objectives, the truth is marketing and sales are two sides of the same coin.</p>
<p dir="ltr" style="text-align: justify;">Selling starts the very minute the company goes out into the world and talks about its offering. Companies spend on marketing activities because they want to attract people who can buy their offerings. So what really differentiates marketing from sales is the point of their entry in the relationship building process.</p>
<p dir="ltr" style="text-align: justify;">Hence it is essential for companies to create a common ground or process for marketing and sales teams to work together in the in-between stages of qualifying and nurturing Leads.</p>
<p dir="ltr" style="text-align: justify;">Define Lead Profile</p>
<p dir="ltr" style="text-align: justify;">Defining a good Lead is the first step in this direction. It starts by putting down a definite list of attributes and a score for each attribute; this process helps in scoring the Leads and qualifying them. These pre-defined Lead attributes should be arrived at after doing ample research on how the Leads in the company’s Lead funnel behaved in the past, this requires an in-depth study of both Leads closed and opportunities lost. Also, this should be an ongoing process, where the Lead behavior is watched and the common definition accordingly developed over a period of time.</p>
<p dir="ltr" style="text-align: justify;"> </p>
<p dir="ltr" style="text-align: justify;">Automate Processes</p>
<p dir="ltr" style="text-align: justify;"> </p>
<p dir="ltr" style="text-align: justify;">Use of technology like <a rel="nofollow" href="http://www.leadformix.com/marketing-automation-software.html">marketing automation solutions</a> can help in easing and automating the process of scoring and qualifying leads if the primary source of <a rel="nofollow" href="http://www.greendoc.net/view/495605/effective_lead_generation_strategies">Lead generation</a> is Internet.</p>
<p dir="ltr" style="text-align: justify;">Just this one process can go a long way in bridging the sales-marketing divide, at least in settling the blame game.</p>
<p dir="ltr" style="text-align: justify;">Setting up such a process not only helps in bringing clarity to the end objectives of both, but also equates the success metric. The Lead definition becomes the base measurement value for both the departments. Marketing is measured not on the basis of Leads generated but on the basis of qualified Leads generated in accordance with the common definition. Sales get measured on how many of these qualified Leads it managed to close.</p>
<p dir="ltr" style="text-align: justify;"><a rel="nofollow" href="http://www.leadformix.com/">Marketing automation</a> solutions allow sales and marketing to have a common free-flowing communication channel through a common “Lead view”, even if they fail to fit the pre-defined criteria.</p>
<p style="text-align: justify;"> </p>
<p dir="ltr" style="text-align: justify;"> </p>
<p> </p>
<div>
<p><span style="font-size: 12pt; font-family: Georgia; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Click here for more on :</span> <a rel="nofollow" href="http://www.leadformix.com/marketing-automation-system.html"><span style="font-size: 12pt; font-family: Georgia; color: rgb(0, 0, 153); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">marketing automation system</span></a><span style="font-size: 12pt; font-family: Georgia; color: rgb(0, 0, 0); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">,</span> <a rel="nofollow" href="http://www.articleblast.com/Business_and_Management/Management/Is_Lead_Management_Software_Enough_for_B2B_Marketing?/"><span style="font-size: 12pt; font-family: Georgia; color: rgb(0, 0, 153); background-color: transparent; font-style: normal; font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">lead management software</span></a></p>
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		<title>Article Marketing to Generate Sales</title>
		<link>http://www.emberburning.com/123/article-marketing-to-generate-sales</link>
		<comments>http://www.emberburning.com/123/article-marketing-to-generate-sales#comments</comments>
		<pubDate>Sun, 25 Mar 2012 05:52:02 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Marketing Platform]]></category>
		<category><![CDATA[Article]]></category>
		<category><![CDATA[Generate]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>

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		<description><![CDATA[Article Marketing to Generate Sales Article Marketing is a great way to generate subscribers and to get visitors to your website.  Once you have your reader&#8217;s attention,  you can easily convert them into buyers,  which of course means more sales &#8230; <a href="http://www.emberburning.com/123/article-marketing-to-generate-sales">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><strong> Article Marketing to Generate Sales </strong></p>
<p>Article Marketing is a great way to generate subscribers and to get visitors to your website.  Once you have your reader&#8217;s attention,  you can easily convert them into buyers,  which of course means more sales for you. More people coming to your website through your articles means that you will be building a solid base that you can then monetize to create a real and lasting source of income. </p>
<p>How can you write articles that generate sales?</p>
<p><strong>1.  Target your audience.</strong> You are not writing articles so that everyone in the world will see what you have to say.  You are writing articles so that people that are interested in your product,  your service,  or your niche will find you.</p>
<p><strong>2.  Write so that you are informing your future customer. </strong> A well informed reader can become a buyer and they will be more likely to buy from you if you are the one who has been giving them the information all along.  Every article that you write is raising your trust level with your readers and people want to buy from people that they trust.</p>
<p><strong>3.  Get your reader to take action.</strong>  You are writing articles so that your reader can come to your site and take action by opting in to your list or seeing your sales page.  At the end of your article,  you should be ready to make a call to action which should be included in your resource box. </p>
<p>Article writing will help you to create a steady stream of traffic which you will be able to convert into subscribers and then into buyers.  This will help you to create a lasting source of income for the future and build YOUR business. </p>
<p>Would you like to learn more?</p>
<div>
<p>Claim Your FREE Report by going to: <a rel="nofollow" target="_new" href="http://www.successfulfather.com/article_marketing/">Article Marketing</a></p>
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